Gatorade takes fans courtside

A new contest gives die-hard fans the chance to get up-close and personal with their favourite pro athletes.

A new national promo through TSN and RDS launches tomorrow to get fans in on the game, be it the 2010 MLB All-Star, the NFL or the NBA. Targeting the male 15-to-34 demo, the Gatorade ‘Get on the Sidelines’ contest gives fans the chance to win just that – one of three sideline access packages.

A marketing campaign utilizing TSN and RDS broadcasts and online platforms supports the contest. At retail, displays featuring Miami Heat guard Dwyane Wade, New York Yankees shortstop Derek Jeter and Indianapolis Colts quarterback Peyton Manning are set up in targeted stores across the country until July 27.

To enter, fans visit or and submit PIN codes found under the caps of ‘Get on the Sidelines’ Gatorade products. TSN and RDS are also giving fans a chance to score one bonus entry by signing up to be a member of its online communities.

Prizes include a trip for two to one 2009-2010 regular season NBA game with front row courtside seats, as well as an NBA/Gatorade product prize package and $500 cash. Another prize includes a trip for two to the 2010 MLB All-Star Game in Anaheim, California and two tickets to attend the 2010 Gatorade All-Star Workout Day. Prize three includes a trip for two to a 2009 regular season NFL game, as well as two tickets to watch the NFL pre-game warm-up from the sidelines and $500 spending money.

Programming placements for the promo, which was created by Gatorade and TSN, with Cap C an integral contributor and OMD helming the media buys, include all editions of SportsCentre French Open Tennis, Wimbledon and Blue Jays Baseball on TSN, and RDS Baseball, Hockey, Sports 30, US Open Golf on RDS.

Additional support for the promo include a TSN and RDS e-blast launch to respective databases next Wednesday, banner ads throughout and beginning May 25, sponsorship of’s homepage video player also beginning May 25, RDS online and TV sponsorships, as well as in-show mentions on Off the Record by Michael Landsberg, including a five-week product placement campaign of Gatorade cups on set used by guests.