Natural health magazine Alive has partnered with digital media specialists Planet-Tek Systems, which provides digital signage in Whole Food Market stores. The mag will provide editorial content and advertising sales for Planet-Tek’s the Marketplace Station digital program beginning next week.
Currently, the Marketplace Station is in two Whole Food Market stores in Canada, in Toronto and Oakville, with plans to expand to Vancouver by the beginning of next year. The company is also in talks to provide digital signage to other retail outlets. The monitors run a cycle of programming that covers nutrition, fitness, leisure and holistic topics, and reach 200,000 consumers in Canada per month. Current advertisers include juice-maker Odwalla, Sweet-pea baby food and Bio-K Plus probiotics.
Richmond, BC-based Alive magazine covers natural health and wellness. ‘Marketers are looking for an efficient approach to communicate campaigns at every consumer touchpoint, says Alex Karch, marketing manager at Alive. ‘Digital signage technology allows us to take an integrated approach to adapt creative content to reach the target audience across all of these platforms.’
Alive will also handle some of the network’s ad sales for brands wishing to advertise on multiple platforms. ‘There’s a huge common base of vendors that we both deal with,’ explains Raji Kalra, managing director of the Marketplace Station.
Alive‘s circulation is 200,000, with 2.8 readers per copy. Its website receives over 125,000 unique monthly visitors, according to AdJuggler.
