Olive Media signs on NYTimes.com

Once again, the online ad rep co is adding new assets, this time with a media biggie that offers Canadian advertisers access to its 1.4 million monthly uniques.

Olive Media added global brand NYTimes.com to its roster of online inventory, adding its 1.4 million monthly unique visitors in Canada (ComScore Media Metrix, March 2009) to the digital network of ad avails.

NYTimes.com was previously represented in Canada, since 2007, by AOL Canada/Platform A, which in turn is now concentrating on opportunities relating to its core businesses.

‘The New York Times is one of the world’s most trusted news sources and a leader in online news,’ says Theresa Smith, director of audience at Olive Media, in a recent release. ‘With an audience of decision makers and influencers, NYTimes.com will provide our clients with unprecedented access to a most important demographic.’

Through the variety of online properties it represents in Canada, Olive Media currently has the ability reach over 15.3 million unique Canadian visitors monthly, according to ComScore Media Metrix’s April numbers.

Sites that are represented by Olive Media, a partnership between Torstar Digital and Gesca Digital, include iVillage.com, CNET.com, ArtistDirect.com, thestar.com, toronto.com, cyberpresse.ca and tetesaclaques.tv.