Corus heats up Sundance Channel for 2010

Broadcaster Rainbow Media has licensed the Sundance Channel for Canadian broadcast starting March 1, rebranding the recently acquired Drive-In Classics with a Robert Redford-inspired programming lineup.

Out of Utah’s snowy Rockies and into Canada’s, well, snowy Rockies, Sundance Channel has been licensed for Canadian broadcast by Corus Entertainment and Rainbow Media.

The network will launch in Canada on March 1, 2010 as part of Corus’s specialty TV lineup and will feature a range of lifestyle and movie programming inspired by (but not officially affiliated with) the film festival held annually in Park City.

The channel is being launched in Canada as a rebrand of Drive-In Classics, a former CTV property purchased by Corus this fall.

Sundance Channel will feature signature Sundance-style content, such as niche genre movies and documentaries, as well as original series such as Isabella Rossellini’s Green Porno and The Lazy Environmentalist. The channel’s mandate is to air programming typically not offered by other networks, Corus president and CEO John Cassaday said in a release.

Sundance Channel was launched in 1996 in the US and was acquired by Rainbow Media in 2008. It has 33 million subscribers in the US, according to Rainbow’s website.