CP24 adds Sex Matters to late-night lineup

The news-based channel is launching a new live-to-air program for Torontonians focusing on love, sex and everything in between.

CP24 is about to get a lot sexier.

Starting Feb. 12, the all-news station will feature Sex Matters in its 10:30 p.m. slot on Fridays. The new half-hour show, hosted by personality Cynthia Loyst (producer, SexTV) will focus on Cosmopolitan magazine-style advice and commentary for its Toronto audience. The show will be run live to air.

‘CP24 boldly delivers news on politics, real estate, health and other subjects that affect the lives of people in the city of Toronto every day,’ said CP24′s VP/GM Bob McLaughlin in a release. ‘Sex is universal, and Sex Matters seeks to educate, inform, break down barriers and have fun with a subject that is on everyone’s mind.’

The show will be accompanied by a page on the CP24 website and will include interactive features such as topical forums and ask-an-expert functionality.