Smak lands BC’s Auto West Group

The Vancouver-based full service agency will handle media buying, selling and planning for AWG.

Vancouver-based agency Smak has announced it has been selected as the MAOR for Vancouver luxury car seller Auto West Group.

Smak will handle media strategy, planning and buying over the next three years for the automotive retail group.

AWG, which specializes in BMW, Mini and Infiniti sales in the Vancouver area, has been around for more than 40 years. In a release on the announcement, Jason So, director of marketing, said he hopes Smak can help the company expand their marketing initiatives through media integration and experiential ad campaigns, according to the company’s press release.

Smak is a full-service agency headquartered in Vancouver. It also has an office in Toronto.