Pick the night and let the app choose your film and theatre.

That’s the aim with Cineplex Entertainment’s new mobile app, available as a free download for smartphones and select digital devices from Wednesday (Nov. 24).

Besides helping make movie choices, the mobile app will allow cinema-goers to purchase tickets, either with a credit card or PayPal, and receive exclusive content on current and upcoming movies. It does not yet include advertising opportunities, but they are in the works, Cineplex spokesperson Kyle Moffatt confirmed with MiC this morning.

The Cineplex mobile app is the latest sales and marketing tool adopted by the Canadian exhibitor as it looks to entice Canadians to watch its movies regardless of where they may be.

In the run-up to the peak Christmas movie-going season, Cineplex has also joined the movie download business, allowing Canadians to rent or buy movies from its website, Cineplex.com, on the same release date as DVDs and Blu-rays.

The mobile app will supply movie-going information for all Canadian theatres, not just Cineplex venues, by radius, with maps, phone number, admission prices, show times and ticketing information.

There’s also information on upcoming movies, including trailers, plus box office results, promotions and an update on Scene point balances.

The Cineplex mobile app was developed by Five Mobile, a smartphone application developer.