Toronto-based KB Media has signed a dual-pronged deal with PEI’s ScreenScape to rep the OOH company nationally and integrate its technology into its own Mirror Image products.

ScreenScape’s technology, generally found in bars and restaurants, is software that lets owners of the establishments program their digital screens with information, videos or ads. ScreenScape provides access to feeds for such content as news crawls, weather or sports scores and vendors can create their own in-store ads or ads for outside companies.

Until now, the companies advertising on the screens have been lalmost all local, with agreements made between the advertisers and local vendors, but KB Media has signed on as Screenscape’s national face, targeting larger brands with its national reach.

As part of the deal, KB Media is going to marry the ScreenScape technology with some of its Mirror Image displays, with the first executions expected in January at bars and restaurants, then possibly in Ontario Hockey League arenas, David Lowe, VP, sales, KB Media, tells MiC.

‘I love the simplicity,’ Lowe says of the ScreenScape tech. ‘They’ve figured out a way to lower the barriers to entry to digital signage, whereas all the models I’d looked at were so closed and cumbersome. This is opening up that world.’