Zoom partners with Sears

The indoor OOH network will now include six Sears locations in greater Montreal.

Zoom is expanding its Quebec inventory with a significant new addition: Sears department stores.

The mediaco, which specializes in indoor OOH, has inked a deal with Sears for its 13′ by 17′ boards to be featured in six Montreal-region Sears stores. Already installed, the boards are positioned in fitting rooms in the retailer’s women’s fashion and lingerie departments. The deal also includes sampling opportunities for Zoom clients at the cash registers of the six Sears stores.

‘Sears is very enthusiastic about their joint venture with Zoom Fashion,’ Simon Bourque, regional vice-president, corporate stores, Sears Quebec, said in a release.

‘The possibility of providing advertising in the frames located inside our fitting rooms will enable our vast clientele to have access to new promotions and provides us with wonderful new business opportunities.’