Five minutes, 5 things with 3D whiz James Stewart

A video interview with the Geneva Films director and producer on how 3D is being integrated into the world of advertising.

This morning, 3D skeptics and fans alike will gather at the TIFF Bell Lightbox in Toronto for the last day of Advertising Week presentations and a 3D screening event led by James Stewart, founder, director and producer at Geneva Films.

MiC caught up with the Stewart last yesterday afternoon at his Liberty Village office for a five-minute interview on how 3D is being integrated into the world of advertising and how long it will be before we can ditch those nerdy glasses.

Advertising Week is a week-long, four-city tour de force of all things advertising created by the Institute of Communications Agencies (ICA). All week, MiC is featuring ‘Five minutes, 5 things’ a video interview series inspired by the Japanese presentation technique ‘PechaKutcha,’ in which 20 slides are shown for 20 seconds each and the presentation is timed to match it.