OMD slips on Levi’s global media duties

The agency's US incumbency expands globally to include Canada.

OMD Canada will soon be getting comfy in a new pair of Levi’s following the agency’s global win of the Levi Strauss & Co media portfolio.

While OMD was the incumbent agency in the US, global media duties had been divvied up. In Canada, the account was previously with Draftfcb, who stick-handled the media plan for the brand’s big launch of its Curve ID line of women’s denim in August 2010.

OMD’s Canadian office referred comment on the win to its new client, who offered the following via email:

‘OMD demonstrates a deep understanding of the Levi’s brand and we’re confident they are the right partner to help us galvanize consumers behind the innovative and pioneering spirit of our iconic global brand,’ said Robert Hanson, president, Levi’s global.

In the review, the brand also expanded Wieden + Kennedy’s remit globally, Ad Week recently reported.