COMB embarks on TTC study

The measurement company will be studying the effectiveness of Onestop's media in Toronto's subway stations.

The Canadian Out-of-Home Measurement Bureau is getting ready to ride the rocket.

The measurement co is embarking on its first study of the Onestop digital screen network installed in 69 subway stations in Toronto.

The organization will be conducting 1,000 intercept interviews across the stations to measure screen exposure as people get on and off trains.

The interviews are being handled by Toronto-based Foundation Research Group, which was selected by COMB after an RFP process.

Onestop joined COMB in January 2011. The results are set to be published in the bi-annual COMB Data Report.