Time spent reading magazines up: PMB

The measurement co's 2011 spring report shows steady readership overall, but with a dip for the top French titles.

The spring edition of the biannual Spring Topline Readership PMB report shows readership across the 61 English titles measured is steady at an average of 1.3 million readers per publication. Readers per copy rose slightly, coming in at 5.1, versus 4.9 in the fall 2010 report.

Time spent reading magazines is also up slightly, with readers spending 41.9 minutes with magazines, versus 40.6 minutes in the Fall 2010 report.

The list of top five magazines by readership remains unchanged, with Reader’s Digest holding onto the top spot with 5.93 million readers. Canadian Living comes in at number two with 3.99 million, What’s Cooking in the third spot at 3.45 million, Chatelaine in fourth with 3.36 million and Canadian Geographic rounds out the top five with 3.31 million readers.

On the French side, the top five magazines by readership remains unchanged, but all five titles have seen a dip from the fall report. Qu’est-ce que mijote is on top with 1.25 million readers, a slight dip from the 1.29 million readers reported in fall 2010. Coup de pouce came in at number two, with 1.11 million readers versus 1.22 million in the fall. The top five finishes with the same players as the fall list, with Touring (French and English) in third with 1.08 million readers versus 1.11 in the fall, Châtelaine in fourth with 998,000 readers, versus 1.01 million in the fall and Sélection du Reader’s Digest with 944,000 readers, versus 990,000 in the fall 2010 report.

The PMB Spring 2011 survey questioned 23,255 respondents and measured 103 magazine titles.

Read the report here.


Related stories: PMB 2010 fall survey shows slight readership drops