Pattison Outdoor Advertising has installed its 90th digital billboard in Toronto’s Yonge-Dundas Square, on the north-west corner of Yonge and Edward Street.

Standing 10 feet high by 60 feet wide and featuring LED lights surrounding it, the digital billboard launched with an ad from Mercedes Benz.

The Oakville-based company made news earlier this spring by purchasing Onestop Media Group for an undisclosed sum.

Pattison Outdoor now  has digital faces in 18 markets across Canada. The company works with YesCo Electronics to create the digital billboards.