CBC sprints toward healthy living

The broadcaster releases Run Run Revolution, a two-hour special reality show, as a part of its “Live Right Now” initiative.

The CBC has announced it is airing Run Run Revolution, a two-part reality series that documents the transformation of 10 inactive Ottawa high school students from Pinecrest Public School as they train to run in the youth section of the Boston Marathon.

Airing as part of the network’s ‘Live Right Now’ healthy living initiative and produced by Toronto-based Lively Media, Run Run Revolution will air Sunday, June 12 at 8 p.m. and conclude the following night in the same time slot.

Media elements for the CBC show include advertisements on the “Live Right Now” web page, a dedicated website for the show and cross-promotions through a variety of CBC shows, including a promo spot during Hockey Night in Canada.

The primary sponsor for the show is not-for-profit sports organization and “Live Right Now” partner, B2Ten.

Sponsorship and advertising opportunities are still available for the show, both online and during the television broadcast, according to a CBC representative.

The show will be promoted through CBC’s cross-platform network of properties.