Rogers Publishing will mark the end of the summer with a new president.

Ken Whyte will become president of Rogers Publishing’s 55 titles effective Sept. 1. He takes over from Brian Segal, who has been with the company for 17 years and announced his plans to retire from the position earlier this year, according to a press release.

Prior to this announcement, Whyte worked as executive VP, consumer publishing. In his new role he will be responsible for all Rogers Publishing consumer and B2B magazines,  including the launch of Sportsnet magazine this fall.

Whyte joined Rogers Publishing in 2005 as publisher and editor-in-chief of Maclean’s. He was appointed VP of Rogers Publishing’s consumer magazines in August 2010 and became executive VP, consumer publishing in January if this year.

Rogers Publishing’s titles account for 19% of Rogers Media’s total revenue. According to ABC Canada reports for July to December, 2010, Canadian Business (155.5%), LouLou (108.4%), MoneySense (104.3%) and Maclean’s (77.1%) posted large gains in single-copy sales for the period over the previous year. Flare (-26.7%) and Today’s Parent (-21.3%) saw drops.