Shaw licenses Four Weddings format

Slice is launching a Canadian version of the international franchise this fall. Sponsorship opps open.

Slice is to air a Canadianized Four Weddings reality series after Shaw Media licensed ITV Studios’ prime-time international format.

Four Weddings Canada follows four brides attending each other’s wedding to judge the nuptials on the dress, food, venue and the overall experience.

The bride with the highest score at the end of each episode wins a dream honeymoon.

The reality series, based on an original Four Weddings format, will help Slice dominate in wedding-themed programming, said Barbara Williams, SVP of content at Shaw Media.

“Wedding content is a fundamental part of the Slice schedule and Four Weddings Canada will be a perfect addition to the already robust slate of programs celebrating a couple’s big day,” she said in a statement.

Sponsorship opportunities are available for the show, according to a Shaw Media spokesperson.

From Playback Daily