MDC’s kbs+p adds a media strategist

Lori Isber joins the team effective immediately.

MDC Partners agency kbs+p has announced Lori Isber is joining the company as a media strategist.

Isber most recently worked as a PR and media consultant at Strategic Objectives, executing campaigns including KFC’s “Double Down” as well as creating strategy for Pfizer, The Canadian Cancer Society and Dyson Vacuums.

She has also worked with PHD, for clients including Scotiabank, Loblaws and the Ontario Association of Children’s Aid Societies.