Wind Mobile swoops in with a big buy: Media Monitors, Nov. 7 to 13

The wireless telco enters the list with a big radio spend in Toronto, while the Government of Quebec came out on top in Montreal.
By Jennifer Horn
November 18, 2011

Wind mobile entered Media Monitor’s top ten spenders in Toronto with the largest radio buy for the week of Nov. 7 to 13, 2011.

OLG Slots & Casinos made a slight shift to the #2 spot, up from #5, as did Sears Canada with a single-place move to the #3 spot from the previous week’s #4.

There were a number of new entries, including Nissan Canada which came in at the #4 spot, Toronto Area Chevrolet Dealers in the #5 spot and Rogers Bundle in the #7 spot.

In Montreal, the Gouvernement du Quebec jumped to the top of the list, up from the previous week’s #3 position. AlarmForce moved up to #2 from #4, and the third and fourth place seats went to new entrants, Hyundai and Mondou, respectively.

Big spenders for the week include Banital with its move from #24 to #8, and Transat Holidays, which made a significant jump from #92 to #10.

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