Novus Canada builds Toronto office

PHD's Brenda Bookbinder and Gerald Albanese from Canadian Tire are joining the OMG shop.

Omnicom Media Group-owned Novus Canada is growing its recently launched Toronto office with the addition of Brenda Bookbinder as VP, media investment and Gerald Albanese as VP, analytics.

Bookbinder has been with fellow OMG sister agency PHD for nine years, working most recently as VP, group media director.

Albanese comes to Novus from his most recent position as a business analyst at Canadian Tire where he managed the weekly flyer program for the company.

Both will report directly to Novus president Kevin McDonald in their new roles.

McDonald tells MiC the support that print and digital agency Novus has received from clients in the first two months after launching its office in Canada has been overwhelming.

“We are working as the buying arm for PHD and OMD clients, as well as a couple key others,” he says. “We have already transitioned over the Rogers, Honda and Scotiabank accounts and will be doing all the buying and negotiating for those clients.”