Astral Mix, the division of Astral which manages campaigns across different divisions of the company, such as radio, TV and digital has named Nicola Petrie as the new director.

Petrie takes on the role effective immediately, working out of the Toronto office and leading a team across the company’s multiple platforms, according to a release. She will also be responsible for showcasing the activities of Astral Mix to agencies and acting as spokesperson for the division in the Toronto market.

Petrie has worked with Astral for more than six years, most recently as a national sales account manager for Astral OOH in Toronto. Prior to working at Astral, she spent time at companies including Pattison, Craig Media and Torstar.