Astral promotes at the movies

The media co has launched a campaign with Cineplex starring Katy Perry to advertise its new digital service.

Astral Radio is promoting its new digital on demand music service with a campaign running on Cineplex theatre screens across Canada.

The campaign, which features media and creative done in house stars pop star Katy Perry taking consumers on a tour of the new music sites which target top 40 listeners, according to an Astral Radio representative.

Online marketing promoting the new digital radio service is running across Astral Media properties, such as HBO Canada and Disney XD.

The Astral Radio digital service has been launched on all of the Virgin Radio stations in Canada (Toronto, Montreal, Edmonton, Calgary and Vancouver), the NRJ network across Quebec, and various other Canadian top 40 format Astral stations, such as HOT 103 and the Sun FM network, according to a company release.