Adconion Canada launches social media platform

The Adconion Direct tool is being used by clients including Telus and Liberte.

Global audience and video content network Adconion Canada has announced the introduction of a social media offering under Adconion Direct, working with clients including Telus and Liberte, Tina Mooney Barnes, VP, Adconion, Canada tells MiC.

The Adconion Direct platform has two parts, says Barnes, the first allows clients to pay on a cost-per-fan basis to recruit fans for their Facebook pages. The second part is focused on social distribution, where Adconion Direct will drive users from social media sites including Facebook to the advertiser’s URL of choice.

The Adconion Direct tool is also available in the US and Europe, and is just now being introduced into Canada, she says.