Regis Corporation brand the Beauty Supply Outlet has announced it has named GTA-based Tag to handle its media services.

Tag was awarded the business after a competitive review and is working to release the first campaign for the Beauty Supply Outlet in September of this year.

“We look forward to working with BSO on a number of fronts, insights, strategy and engagement opportunities, to strengthen the brand.” Said Matt Orlando, president, Tag, in a release. “BSO has immense brand equity in the category and has a strong franchise group to support all brand efforts. Our goal is to leverage that and push the brand forward.”