Honda Dealers remains in top position: Media Monitors, March 26 to April 1, 2012

The auto association made the largest radio purchase in Toronto for the second consecutive week, while AlarmForce moved up to #1 in Montreal.
By Jennifer Horn
April 5, 2012

Honda Dealer Association snagged the top spot in Toronto again, according to the latest Media Monitors report for the week of March 26 to April 1.

The Source came in second, having moved from the previous week’s #5 spot, and Porter Airlines made a noteworthy jump from the #10 position to #3.

Additional moves worth mentioning include Chevrolet (from #40 to #4) and The Princess Margaret Home Lottery (from #35 to #10).

In Montreal, AlarmForce came in at #1 for the week, up from its previous #4 position. TSN made a hefty radio purchase, allowing the sports channel to move from #46 to #2 and The Home Depot entered the radio chart at #3.

Another significant move was seen from CTV, having jumped from the previous week’s #89 spot to #4.

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