Live Nation Canada and TD Bank Group have announced they are launching a marketing partnership, marking the first bank to partner with the entertainment company, according to a release.

The partnership will include exclusive opportunities for TD at concert events held in Toronto at the Air Canada Centre and Molson Amphitheatre, and in Vancouver at the Commodore Ballroom.

“Music plays an important role in the lives of our customers, our employees and their communities,” Dominic Mercuri, CMO and EVP community and environment, said in the release. “By joining with Live Nation Canada, we now have the opportunity to connect with music-loving Canadians throughout the year.”