HuffPost Canada adds more music

The AOL Canada-owned site has launched Huffington Post Canada Music, with Hewlett Packard as the kick-off sponsor.

Huffington Post Canada has added another vertical with the launch of Huffington Post Canada Music.

Paul Cramp, general manager of male audiences, AOL Canada, tells MiC the site will round out AOL Canada’s existing musical coverage (such as for indie music, The Boot for country fans, The Boombox for hip hop) with more general news, videos and interviews.

“This is the first Huffington Post Music site for all of Huffington Post,” he says. “We have a number of brands within the music channel in Canada, including AOL Music Canada [and], and we looked at audience duplication and there is very little there.”

Huffington Post Canada Music targets the traditional HuffPost audience of below 35 year olds, with a slightly higher than average income and skewing more male than female, he says.

The launch of Huffington Post Canada Music is being sponsored by Hewlett Packard, arranged by HP’s media company PHD, and will last for about three weeks promoting the company’s back-to-school offerings, says Cramp.

Huffington Post Canada received 3.4 million unique visitors in June, according to comScore numbers provided by AOL Canada.