Mindshare Canada wins University of Toronto

The media co will work with new agency of record JWT Canada on campaigns for the school.

Mindshare Canada and JWT Canada are the new media and creative agencies of record for the University of Toronto.

According to Michael Kurts, assistant VP, strategic communications and marketing, University of Toronto, there were 10 agencies on the shortlist.

The scope of the agencies mandate includes the full media planning and buying, marketing planning and integrated communications for the school.

David Gibb, EVP managing director, JWT Canada, tells MiC while he can’t disclose when the first campaign with the school will launch, with students heading back to school within weeks that there will be some work around that time.

“We’re thrilled to be partnering with JWT to provide full-service media and marketing support to the University of Toronto,” said Jake Norman, president and CEO of Mindshare Canada in a release. “The University of Toronto’s expansive, world-renowned resources provide us with immense opportunities to reach new audiences and expand existing relationships through a multi-channel campaign including digital and social media.”