Carat has a new digital account director, hiring Alice DiGiovanni to handle its newly acquired Target account, as well as Disney Studios and Resorts.

DiGiovanni comes from MediaCom where she was digital associate account director, working on the Canadian Tire, Tetley and Canadian Cancer Society accounts. She started her career in traditional media before shifting her focus to digital, and will now be providing the Carat team with ways to help steer the two brands in the digital space.

“I’m extremely excited about making the move to Carat,” she says. “Having the opportunity to help launch a huge brand like Target in Canada is something that comes once in a lifetime in the advertising world. I’m really looking forward to seeing how I can apply my creative thinking towards Disney Studios and Resorts and help guide them through this ever-changing landscape.”