Magazine readership up slightly: PMB

The latest report says both average readership and readers per copy are up over last fall, and Reader's Digest is still on top as the most-read English title.

The PMB 2012 Fall study says that average readership and readers-per-copy are up over the same time period last year.

Average readership of the 92 print titles measured in the study rose slightly from one million in 2011 to 1.02 million in the 2012 report.

Readers-per-copy saw a bigger jump, going from 4.93 in the fall 2011 report to 5.16 in the fall 2012 report.

The most-read English title remains Reader’s Digest, with a readership of 5.350 million according to the PMB study; second is Canadian Living with 3.792 million readers; third is Canadian Geographic with 3.558 million; fourth is What’s Cooking with 3.444 million; and the fifth most-read magazine is the Canadian distribution of People with 3.357 million readers.

Looking at the French titles, the most-read magazine is still Qu-est-ce qui mijote with 1.178 million readers; second is Coup de pouce with 1.122 million readers; third is Touring with 1.082 million readers; fourth is L’actualite with 970,000 readers; and the fifth most-read title is Châtelaine with 959,000 readers.