The 2012 nominees for the Digi Awards were announced in a live webcast Thursday afternoon.

Receiving nods for best in cross-platform fiction were Zed.TO, a transmedia adventure that unfolded across several online platforms and social media and connected with large-scale theatrical events;  Hunted, an online campaign and website produced by Toronto-based Jam3 to help launch Cinemax’s new show Hunted; and Tout Sur Moi: L’au-revoir, an interactive web component to the TV show that launched as it aired its fifth and final season.

In cross-platform non-fiction, Secret Locations’ DDay to Victory, Canadian Olympic Broadcast consortium’s digital coverage for London 2012 on CTVOlympics.ca and RDSOlympiques.ca and CBC’s social TV Cover Me Canada were nominated.

For best fictional web series, What are the Sevens? Created by Secret Location and writer-director Jose Avelino Gilles Corbett Lourenco; iThentic and 3 o’clock.tv’s Guidestones; and Prison Dancer, from writer-director Romeo Candido, writer Carmen De Jesus and producer Ana Serrano all received nods.

Nominated for best branded entertainment were iPad game Le show du Chaud for the Poise brand; Ford Roadside Attraction, a cross-platform initiative from Travel+Escape and Cottage Life in partnership with Ford Canada; and McDonald’s Happy Studio, developed by digital agency Fuel Youth Engagement in conjunction with McDonald’s Europe.

Nods for best digital advertising went to the Scratch ‘N Win content, launched to introduce the new “deals” feature on YellowPages.ca and the Yellow Pages mobile app; Vizeum, Xbox and Alliance Films’ Branded Destination Experience (BDE); and Sears Look Report iPad magazine insert.

For a full list of Digi Award nominees, click here for the nominee showcase.

The Digi Awards will be handed out Dec. 4 in Toronto.

From Playback Daily