Sportsnet has relaunched its website using responsive design, so it can be used across devices.

The relaunch will also see the introduction of MySN, a website tool that allows visitors to create an account and customize the content they want to see in order to follow certain teams and players.

Kicking off with a relaunch sponsorship by BlackBerry, the site has also added a new advertising opportunity, with full-page interstitial ads available across all platforms, according to Pary Bell, VP and general manager of Rogers Digital Media.

According to comScore numbers, Sportsnet had 881,000 unique visitors in January.