The Ford Dealership Association bought the most airtime in Toronto for the week of March 11 to 17, according to the latest Media Monitors report.

Moving from #18 last week to the #1 spot, the car co jumped ahead of Fido Wireless, which remained at #2 for the second week in a row.

Other major moves for the week include Bell Canada, which entered the list in the #4 spot and Indigo-Chapters, which joined the list at #5.

The Gouvernment du Quebec jumped from #8 to land in the #1 spot in Montreal for the week. Virgin Mobile made the biggest jump in the city’s top 10, moving from #52 to land in the #2 spot.

Also making moves in the city were the Subaru Dealer Association, joining the list at #6 and Ford Lincoln Mercury, which joined at #7.

Toronto:
By brand

By category

Montreal:
By brand

By category