Magazine numbers up slightly: PMB

Average readership and readers-per-copy are both up, according to the 2013 spring report, with Readers' Digest staying on top as the most read English title and Qu-est-ce qui mijote as the top French magazine.

Average readership and readers-per-copy of  the over 100 titles measured by the Print Measurement Bureau are both slightly up, according to the organization’s spring report. Data in the report is based on a two-year rolling sample of data from 2011 and 2012.

According to PMB, average readership per magazine comes in at 1.04 million, up from 1.02 million in the fall report and  980,000 last spring.

Readers-per-copy is also slightly up, coming in at 5.4, versus 5.2 in the fall and 4.9 last spring. The average number of minutes readers spend reading an issue stayed relatively flat for the period, coming in at 41 minutes versus 42 minutes last fall and 41 minutes in spring 2012.

Reader’s Digest has the highest English readership for the period, with 5.215 million readers; second is Canadian Living with 3.832 million readers; third is Canadian Geographic with 3.644 million readers; fourth is What’s Cooking with 3.583 million readers and fifth is People with 3.324 million readers.

The most read French title for the period was Qu-est-ce qui mijote with 1.199 million readers; tied for second were Coup de pouce and Touring (French and English) with 1.139 million readers each; third was L’actualite with 1.057 million readers; fourth was Le Journal de Montreal (Saturday edition) with 1.015 million readers and fifth was Le Journal de Montreal (Monday to Friday) with 920,000 readers.

On the newspaper side, The Toronto Star had 1.087 million readers from Monday to Friday, 1.351 million readers on Saturday and 919,000 on Sunday. The Globe and Mail had 1.063 million readers from Monday to Friday and 1.196 million readers on Saturday. The National Post had 372,000 readers from Monday to Friday and 408,000 on Saturday.