According to the latest NADbank numbers, which measured 83 Canadian newspapers and two Detroit papers in 52 markets across Canada in 2012, 8.7 million Canadians read a print newspaper every day and 3.4 million read one online, for a daily total of 10.6 million.
Over the past two years, mobile-only readership of newspapers has grown to 18%, and readers using both personal computers and mobile devices to access news dailies has grown to 2%.
Here’s the breakdown of the most-read newspapers by their five-day cumulative numbers and total weekly digital readers by city.
Toronto:
Five-day readership:
Toronto Star: 1.68 million
Metro: 1.32 million
24 Hours: 929,600
Toronto Sun: 895,300
Globe and Mail: 769,000
Weekly digital readership:
Toronto Star: 911,900
Globe and Mail: 687,600
National Post: 376,400
Toronto Sun: 287,100
Metro: 122,300
Montreal:
Five-day readership:
Le journal de Montreal: 1.08 million
Metro: 812,900
Montreal La Presse: 761,200
24 Heures: 652,800
The Gazette: 439,900
Weekly digital readership:
Montreal La Presse: 553,000
Le journal de Montreal: 252,700
The Gazette: 177,500
Globe and Mail: 98,200
Metro: 67,600
Vancouver:
Five-day readership:
Vancouver Province: 809,700
Vancouver Sun: 685,900
24 Hours: 606,500
Metro: 581,800
Globe and Mail: 259,100
Weekly digital readership:
Vancouver Sun: 283,500
Vancouver Province: 237,900
Globe and Mail: 232,900
National Post: 108,200
24 Hours: 31,800
Ottawa/Gatineau:
Five-day readership:
Ottawa Citizen: 397,200
Ottawa Sun: 249,000
Metro: 227,200
Globe and Mail: 136,700
24 Hours: 129,000
Weekly digital readership:
Ottawa Citizen: 187,600
Globe and Mail: 124,600
Ottawa Sun: 93,100
National Post: 64,000
Le Droit: 42,700
Calgary:
Five-day readership:
Calgary Herald: 430,500
Calgary Sun: 296,300
Metro: 270,300
Globe and Mail: 113,500
24 Hours: 88,000
Weekly digital readership:
Calgary Herald: 212,000
Globe and Mail: 106,400
Calgary Sun: 101,300
National Post: 48,100
Metro: 30,400
Edmonton:
Five-day readership:
Edmonton Journal: 420,200
Edmonton Sun: 293,200
Metro: 242,900
24 Hours: 136,900
Globe and Mail: 87,000
Weekly digital readership:
Edmonton Journal: 187,900
Edmonton Sun: 90,200
Globe and Mail: 70,600
National Post: 44,900
Metro: 12,000
