McDonald’s buys big: Media Monitors

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McDonald’s buys big: Media Monitors

The QSR was the top radio buyer in Toronto and Montreal for the week of April 29 to May 5.

May 10, 2013

McDonald’s bought the most radio airtime in Toronto and Montreal for the week of April 29 to May 5, according to the latest Media Monitors report.

The QSR climbed one spot from #2 last week to be tops in Toronto. Coming in at #2 was the Ford Dealer Association, which moved up from #18. Rogers Wireless joined the list at #3, Brault & Martineau jumped from #8 to #4 and Bell Mobility joined the list at #5 to round out the top five for the week in the city.

Montreal saw McDonald’s make a bigger climb to the top spot, jumping from #7. RBC Royal Bank jumped from #10 to #2 for the week, Winners leapt from #13 to #3, Spence Diamonds moved from #12 to #4 for the week and Yellow Pages joined the list at #5 to make up the top five ad buyers in the city for the week.

Toronto:

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