Robin Hassan moves to MediaCom

The former Starcom MediaVest Group VP has joined the GroupM agency as its SVP of digital strategy.

MediaCom has hired a new SVP of digital strategy, bringing Robin Hassan onto the team.

Most recently working as VP, media director and COE lead for social and mobile at Starcom MediaVest Group, Hassan tells MiC she made the move because of the strides the GroupM agency is making to evolve the role of a media agency in the market.

“It seems like a culture and organization that is taking bold strides towards evolving the role a media agency can have to include working with marketing clients and brands,” she says. “And I am excited to be a part of something like that.”

Hassan was at SMV Group since 2009, prior to working there she was at Yahoo! Canada, leaving in the role of head of custom audiences solutions.