DentsuBos has added Sheri Rogers to its team as the agency’s VP media director, working from the company’s Toronto office.

Rogers comes to the agency from her most recent role as a media co-director at Cossette Media. She tells MiC she is excited to join the agency during its current time of change. In the new role at DentsuBos she will be responsible for overseeing the media department and product for the Toronto office. She will also work to develop relationships and opportunities within the greater Dentsu Aegis network, according to a release.

Dentsu completed its $5 billion acquisition of the Aegis Group at the end of March and the group recently won the Staples Canada account following a review of the business.

“I’m excited to be part of an agency that has been through a lot of transition in the past year with the purchase by the Dentsu family and now the association with Aegis,” she says. “I’m looking forward to building the media department. One of the biggest challenges in the new role will be finding Dentsu’s niche in the industry and weaving the agency’s philosophy into the media fold specifically and servicing our clients.”