TC Media has announced Patrick Lauzon is joining the company as senior vice president of interactive marketing solutions, joining the company on July 22.

Lauzon most recently worked as president of Mediative, a Yellow Pages Group company. He has also held management positions at companies including Sun Media, Sympatico/MSN and Bell Canada.

In his new role, Lauzon will be responsible for interactive marketing operations for direct customers at TC Media, including promotional content, custom content and digital marketing solutions.