Sportsnet serves up Rogers Cup coverage

The Rogers Sports specialty channel will carry the first three rounds and quarterfinals on TV and stream them on Rogers Anyplace TV, as well as offer digital and radio coverage.

Sportsnet has unveiled the plans for its multi-platform coverage of the upcoming Rogers Cup in Toronto and Montreal, which includes live coverage of the first three rounds and the quarterfinals.

While Sportsnet East, Ontario, West and Pacific will serve up live coverage of the men’s courts from Aug. 5 through Aug. 9 , Sportsnet One will be the primary channel for women’s matches, with Sportsnet East and West also carrying some of the women’s action. will host live streaming of matches on secondary courts, and the team will also provide fans with the latest news, analysis and opinions through a Twitter feed following the top players.

Playing a larger role in Rogers Cup coverage this year, and the Rogers Anyplace TV live mobile app will feature live streaming of Sportsnet’s TV coverage for desktop, mobile and tablet.

Meanwhile, on Aug. 1 and 8 at 7 p.m., Sportsnet 590 The Fan will air Aces, a radio show that will feature player interviews and key match-ups. The radio station will also air breaking news, scores and updates, and feature live on-scene reporting and special guest appearances throughout the tournament.

Ad and sponsorship opportunities are being handled by Tennis Canada, and include on-site branding and activation opportunities, as well as TV and digital offerings.