RBC named title sponsor for Sports Day in Canada

The bank will be part of the national celebration of sport, culminating in the airing of a special broadcast on CBC on Saturday, Nov. 30.

RBC is further expanding its focus on sports with the announcement that it is now the title sponsor of RBC Sports Day in Canada.

Presented in partnership with ParticipACTION, True Sport and CBC Television, RBC National Sports Day in Canada is a cross-country celebration of sports from the grassroots to high performance level, according to a release.

The event starts on Nov. 25, with communities, local organizations and schools across the country opening their doors to host more than a thousand local events and activities, including sports-focused festivals, try-it days, open houses, games, meet-and-greets and tournaments.

RBC Sports Day in Canada culminates with a special broadcast featuring content from throughout the week on CBC Television on Saturday Nov. 30. The financial services company’s involvement in the day is part of its five-year, $100 million Believe in Kids Pledge to support programs that help develop well-rounded kids and youth across the country. More information on RBC Sports Day in Canada is available at Sportsday.cbc.ca.