Shaw Media partners with Keurig for new spots

The media co will launch a new campaign with stars of Food Network Canada's Restaurant Takeover.

Keurig has partnered with Shaw Media’s Food Network Canada to launch a new campaign promoting its Keurig K-Cup packs with members of the cast of Restaurant Takeover.

Launching next Monday, the campaign, with media by PHD and creative from Sid Lee, features spots with chef Corbin Tomaszeski, designer Paula Velez and contractor Igor Shamraychuk meeting to talk about what appears to be an upcoming episode of Restaurant Takeover while interacting with a Keurig system and choosing their favourite K-Cup pack flavour, according to a Shaw Media spokesperson.

The campaign will run on Food Network Canada during Restaurant Takeover Wednesday nights at 9 p.m., as well as during other Shaw Media shows on HGTV Canada, DTour, History, Showcase, Lifetime and DIY.