MediaCom snags ADT

Strength in digital and direct response net MediaCom the home security provider's media business.
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MediaCom has won the media planning and buying business for home security provider ADT Corporation following a four-month competitive review.

Robert Meth, director, new business, MediaCom Canada, tells MiC that the agency’s strength in digital and experience with direct response made them ADT’s first choice from a shortlist of three agencies. MediaCom picked up the account after a dormant period, but the previous agency to hold ADT’s business in Canada was the Toronto-based Doner, says Meth.

Meth says the current strategic direction from ADT is heavily focused on the digital side, but the work remains in early stages of market condition exploration.


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