Chatelaine names new EIC

The Rogers Media publication's publisher Tara Tucker on Karine Ewart joining the title from Today's Parent and its recent partnership with Home Hardware.

Rogers Media women’s magazine Chatelaine has named Karine Ewart as its new editor-in-chief, taking over from Jane Francisco who left in the last quarter of 2013 to move to Good Housekeeping in New York.

Ewart comes to Chatelaine after nearly three years as the EIC of Today’s Parent, where she helped to launch initiatives like the product recognition program Today’s Parent Approved.

Tara Tucker, publisher at Chatelaine, tells MiC that Ewart was the right pick for the job because of her experience working across platforms at Rogers Media.

“She has great digital know-how and that is an area we are continuing to grow and adapt in Chatelaine,” she says.

Tucker adds that the magazine won’t be undergoing an overhaul under the new EIC anytime soon, since the title recently obtained the status as the number one magazine in Canada by paid circulation last year with 539,913 copies for the first six months of 2013, according to a report from AAM. It also recently became the most listened to radio show in its time slot on Sunday nights in Toronto at 7 p.m. on CHFI (it also airs radio shows in Kitchener, Ont. and Calgary).

In addition to announcing a new editor-in-chief, Chatelaine has also recently unveiled a partnership with Home Hardware featuring 50 paint shades selected by the magazine’s home department. Readers are being asked to name 10 of the shades, with $250 gift cards going out to the people who submit the winning names.

The magazine is also heading into the second year of its Kind Cycle program. Sponsored by MasterCard, the Royal LePage Shelter Foundation and the Lise Watier Foundation, the program asks readers to offer up acts of kindness that are then exchanged for $10 donations from one of the sponsors, up to a maximum of $300,000.