Newad names new business development director for Eastern Canada

Genevieve Roy on her return to the company, favourite word and the jargon she hopes to never hear again.

Newad has announced Geneviève Roy has joined the company as its new business development director for Eastern Canada, working to promote the company’s multi-platform offerings in the region.

Prior to starting at Newad, Roy worked most recently as an account director at TC Media. The new role at Newad marks a return for Roy, who worked at the company’s business development network for two years until 2008 and also held a role at its website.

MiC caught up with Roy to ask her a couple questions about the language in her new role.

What is your favourite new word you have learned since starting at Newad?

Roy: It’s not really new but native ads is definitely a very interesting word these days, our clients bring up a new definition of this every day!

What piece of jargon do you hope to never hear again?

Roy: Working in silos.