Scotiabank takes Best of Show at Sponsorship Marketing Awards

The retail bank also picked up three gold awards and one distinction honour.
sponsorship marketing awards

Scotiabank cleaned up at Sponsorship Marketing Council of Canada (SMCC) Conference and Awards yesterday in Toronto. The bank led the field, taking home three gold awards and one distinction honour, as well as Best of Show for its community hockey sponsorships.

The 2014 SMCC Conference and Awards was held at the Arcadian Court and featured keynote addresses from Duncan Fulton, SVP communications, Canadian Tire and CMO, Marks, FGL Sports, and Tim Leiweke, president and CEO, Maple Leaf Sports & Entertainment.

In addition to handing out the hardware, SMCC announced yesterday that it would be expanding with new chapters opening in Calgary and Vancouver this year, and additional new chapters to be announced later in the year.

Full list of winners:

Arts and Entertainment

Gold: Scotiabank – Watermark

Distinction: Nokia – All Access


Gold: Scotiabank – Community Hockey

Distinction: Excel-erate the Cure


Gold: Chevrolet and Osheaga Festival

Distinction: Scotiabank Nuit Blanche


Gold: Rogers Cup Montreal – Like Never Before

Small Budget

Gold: Gestev/Lait au Chocolat

Distinction: Western Direct Insurance – Quotes 4 Cures


Gold: Scotiabank – Hockey Day in Canada

Distinction: TFC and Budweiser Elevate the Fan Experience; Kraft Hockey Goes On

Hall of Fame*

Kraft Hockeyville

Purolator Tackle Hunger

Best of Show

Scotiabank Community Hockey

*Indicates new category this year.