TC Media has signed an agreement with Télé-Québec to add the French-language public broadcaster’s website Telequebec.tv to its digital network and provide Canada-wide sales representation for its display ad inventory. Redux Media, a subsidiary of TC Media, has also been contracted to monetize Télé-Québec’s unsold inventory through its programmatic platform.

Targeting adults 25 to 54 with higher education levels and featuring an extensive library of cooking videos, the site attracts 562,00 unique visitors a month according to comScore and six million page views according to Google Analytics.

Video pre-roll, and multi-platform custom content offerings will still be available through Télé-Québec’s sales team, though the deal doesn’t preclude potential collaborations on digital-only custom content. The Télé-Québec website generates about 1.5 million video views per month, according to a company spokesperson.

In a release, Patrick Lauzon, SVP interactive marketing solutions, TC Media, says bringing in Télé-Québec’s inventory, especially in the food category, complements TC’s existing digital portfolio which reaches 10.5 million Canadians each month. TC Media’s food and cooking titles include owned and operated site recettes.qc.ca as wells as representation deals with Metro.ca, coupdepouce.com and others.