Yahoo has made its Android app available in Canada, aiming to bring the best content from the website to mobile in a way that fits with an on-the-go user.
Launched in the US last year, the Canadian app is now available in English and French as part of a rollout happening in 132 different countries. It brings together content from Yahoo’s news and weather websites, photos from Flickr and easy access to the company’s search offering.
Using a swiping interface as opposed to a scroll, the app displays a full-screen image as a backdrop to content headlines and previews, a visual experience meant to engage users, instead of allowing them to get lost scrolling by, according to a release on the Canadian launch. The app will be supported by native ads from Yahoo Stream Ads, which launched in Canada in May.
The Android app comes in advance of a similar app for iOS in Canada, which is already available in the US but will be released globally within a few weeks.
Yahoo has 450 million monthly users globally across its mobile platforms.
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