Starcom tops global billing list

Check out the top 10 global networks according to the latest RECMA numbers.

The Research Company Evaluating the Media Agency Industry (RECMA) has released the global billing numbers for 2013, with Starcom coming out on top. The network posted global billings of $47 billion for 2013, up 18.3% over 2012.

OMD, which was the top agency overall in Canada for 2013 was #2 globally, with $41 billion in billings for the year, up 10% over 2012.

ZenithOptimedia came in at #3 globally, with $36 billion in billings, up 8.1% over 2012. The #4 spot went to Mindshare with $34 billion, up 11.5% over 2013 and the #5 spot was taken by Carat with $32 billion in global billings for 2013, up 19.3% over 2012.

Here’s the remaining top 10:

6. MediaCom (GroupM): $31 billion (up 9.1% over 2012)
7. MEC (GroupM): $26 billion (up 12.9% over 2012)
8. UM (Mediabrands): $19 billion (up 10.8% over 2012)
9. Havas Media: $17 billion (up 6.1% over 2012)
10. Initiative (Mediabrands): $13 billion (up 10.6% over 2012)

Mediabrands saw the biggest global boost in billings over 2012, with its numbers jumping by 35% in 2013.

Overall global billings went up 12.2% from 2012 to 2013, coming in at a total of $334 billion for the year.

Image courtesy of Shutterstock

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