Publicis Groupe Worldwide has announced the acquisition of Nurun from Quebecor.

The holding company has purchased the Montreal-headquartered agency for $125 million, according to a release.

The agency will continue to operate under its existing managing team, with Jacques-Hervé Roubert remaining on board as president and CEO.

“The acquisition of Nurun is another step forward in strengthening our world-class digital operations and position as the human digital agency,” said Maurice Lévy, chairman and CEO of Publicis Groupe, in a release.

The agency has more than 11 offices across the world, including in San Francisco, Atlanta, Toronto and Paris, and employs more than 1,100 people.

According to a separate release from Quebecor, the decision to sell Nurun to the French multinational is designed to put the company’s focus onto telecommunications, news media, entertainment and culture in Canada. “We therefore sold Nurun, a consulting firm specializing in digital innovation, design and technology, since its operations no longer fit with our core businesses,” said Pierre Dion, president and CEO of Quebecor.

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